Head of SEO and Content (m/f/d)

We are seeking an experienced Head of SEO & Content (m/f/d) to lead global organic user acquisition with a strong focus on SEO. This role requires expertise in the latest SEO techniques, tools, and best practices. You will lead and mentor a diverse team of SEO and content experts, fostering their success and contributing to the company’s overall growth. StudySmarter places great importance on organic growth and SEO, as evident in our ongoing progress.

• Drive organic growth on our StudySmarter App and Website by increasing sign-ups and enhancing the quality of users.
• Serve as the primary contact for founders regarding organic growth, offering detailed reporting and forecasting.
• Develop and execute global and country-specific SEO strategies to improve search visibility and user acquisition.
• Collaborate with cross-functional teams to optimize website architecture, content, and user experience.
• Analyze and monitor organic performance metrics to inform data-driven decisions and strategy adjustments.
• Stay current with industry trends, tools, and best practices to ensure competitive and effective SEO techniques.
• Lead and mentor an SEO team, promoting a culture of collaboration, accountability, and continuous learning while setting clear goals and providing performance feedback.

Technical Requirements

• Extensive experience with SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Sistrix, Ahrefs, and more
• In-depth knowledge of on-page, off-page, and technical SEO best practices
• Familiarity with web technologies and coding languages, including HTML, CSS, JavaScript, and schema markup, website architecture and speed optimization
• Knowledge of international SEO and multi-language search optimization
• Experience with content management systems, such as WordPress
• Experience working with collaboration & UX-Design tools such as Figma and Miro
• Strong proficiency in using calculation tools such as Excel/Google Sheets

Leadership Competencies

• Proven experience in leading, managing, and mentoring diverse teams effectively.
• Excellent interpersonal and communication skills, with a capacity to influence and collaborate across various teams.
• Demonstrated strategic thinking and the ability to make data-informed decisions.
• Proficiency in creating data-driven reports and deriving actionable insights from them.
• A proven track record of achieving results in a fast-paced and dynamic environment.
• Strong alignment with StudySmarter’s core values and dedication to promoting a positive, inclusive culture.